Mattress Trends

February 15, 2023

Mattress Trends

If you're in the market for finding the best mattress that provides you with the most outstanding comfort, looking at growing mattress trends and market trends information during these most recent years may be a good idea. When you can see what other individuals tend to purchase, and which major players they purchase from, it can be a great beginning point in finding your ideal bed.

The scope of the market includes memory foam mattresses, innerspring mattresses, latex mattresses, RV mattresses, bed-in-the-box mattresses, airbed mattresses, hybrid mattresses, and eco-friendly mattresses.

Below we take a look at the global mattress market, the U.S. mattress market, and some mattress trends and market trends.

Global Mattress Market

By 2025, the size of the global mattress market is expected to be at 43.2 billion, which registers a 6.7% CAGR over the forecast period, according to a Grand View Research, Inc., report.

Reason for the Global Mattress Market Growth

The growing demand from the real-estate and hospitality sectors, particularly in emerging and developing countries like China, India, and Brazil, will create strong demand for mattresses over the forecast period.

A huge factor increasing the growth of the global market and market share is changing demographics. An increase in growing middle-class disposable income, especially those who reside in urban locations and those moving to these regions from rural areas searching for job opportunities or better education, is expected to drive the market.

And, millennial consumers in the U.S., U.K., India, and other countries have emerged as the global mattress market booming consumers. High demand is primarily linked with young consumers willing to pay a higher price for advanced products, like airbed mattresses and latex mattresses.

U.S. Mattress Market 

In 2019, the size of the U.S. mattress market was $15,728.8 million, and is anticipated to rise to $22,591.9 million by the year 2030 at a 3.5% CAGR during the (2020-2030) forecast period.

Reason for the U.S. Mattress Market Growth

The main factors that propel the forecasted mattress industry and market trends are the tourism industry growth of the country, and the increased infrastructure residential sector investments. In addition, there’s propelled demand from the commercial sector, particularly the hospitality sector (spas, hotels, assisted living, nursing homes, and hospitals).

That said, COVID-19 has hampered the U.S. mattress market growth somewhat during the pandemic, both on the supply and demand sides. Because of the lockdown the government imposed, the tourism industry has been mostly impacted. Also, because of COVID-19, some consumers who planned on buying mattresses halted or slowed their plans due to factors like:

  • Salary cuts
  • Job cuts
  • Focus on only buying essential commodities

Once the pandemic is under control, market trends involving an increase in tourism and homeownership will continue to fuel the growth in U.S. mattress sales.

Market Trends

The latest IMARC-compiled Mattress Industry Trends Report, findings showed a reason for the increase in mattress sales was because of the increasing back problem reports because of low-quality beds, as well as the inflating disposable income levels.

Recently, the largest spike in sales was in customizable mattresses. It seems for individuals purchasing new beds, personalization has become the most essential component. Here we'll look at the nine top mattress trends.

Trend #1: Customized Mattresses

Completely customizable mattresses are provided only by several mattress brands, and is a one of the most significant current mattress trends. This choice allows consumers to basically build their own bed, providing them the chance to select certain mattress materials.

The choice of "split firmness" is the more common "customizable mattress" definition. It allows you to experience your mattress in a couple of different levels of firmness that are side by side, ideal for sleeping partners with different sleep habits.

Individuals' needs are addressed with customized mattresses, and you may wish to select a specific material for your mattress for lower back support, or add on an extra mattress topper, if you're looking for more cushioning. This eliminates the "one-size-fits-all" impractical idea, and brings about a more personalized mattress shopping approach.

Looking at the present trends, fully customizable mattresses will likely continue growing in popularity in the next coming years. And, it's likely more brands will adopt this idea as well.

Trend #2: Mattress Sales Through Online Retailers 

These days, consumers are more comfortable going online to make their purchases, which is continuously changing the way individuals think about purchasing consumer products like mattresses. Global internet penetration has recorded around 56.8% in March of 2019. By companies selling directly to consumers, it controls costs and eliminates the middlemen by avoiding showroom fees and commissions.

Trend #3: Eco-Friendly, Organic, Sustainable Mattresses

There's an increasing trend globally towards eco-friendly products. The mattress market is also seeing an increased demand for environmentally friendly product offerings as one of its most highlighted market trends. Major players within the market are experiencing a growing amount of investments created in eco-friendly mattress development constructed of affordable and natural materials.

The demand for eco-friendly mattresses is growing because consumers are becoming acutely aware of the harsh effects of the synthetic and chemical products regular mattresses use. The latex mattress market is growing as consumers realize that latex mattresses are the most eco-friendly mattress option available today.

Also, the fabrics and cooling gels used in eco-friendly mattresses are causing more and more consumers to purchase eco-friendly mattresses. Eco-friendly, cooling mattresses get rid of the heat memory foam beds produce, and provide better comfort and support, which is essential for most individuals. This increasing demand for natural and organic mattresses will escalate the market growth in the next several years.

Trend #4: Multi-Functional Beds

With a rising inclination toward amazing and unique home décor items, many consumers feel multifunctional beds are an extremely appealing option. Customers can adjust multi-functional beds to their liking, and they can also be folded and used as recliner chairs and sofas for home furnishings. For instance, multimedia beds are made with things like:

  • LED reading lights
  • Big retractable HD projection screens
  • Full multimedia with entertainment and gaming consoles
  • Built-in PCs
  • and more

Hence, with the increasing adoption of multi-functional beds, the increasing demand for mattresses you can use with them will grow, thereby fueling mattress market growth during the forecast period.

Trend #5:  Mattresses With Cooling Properties

High demand is mainly attributed to young consumers who are willing to pay a price higher than the usual for advanced products, such as memory foam (with cooling properties) and airbed mattresses.

For example, a hybrid mattress utilizing a new coil support system and cooling technology is in high demand.

Trend #6: Bed-in-a-Box Mattresses

The mattress industry has been taken on by a totally new breed of entrepreneurs with the promise of the ideal mattress at an incredible cost with no pushy salespeople — online mattress shopping.

The concept "bed-in-a-box", which is a memory foam, latex mattress, or hybrid mattress rolled into a box, has gained substantial popularity. Plus, your mattress is shipped right to your doorstep, compressed into a box no bigger than your coffee table.

Trend #7: Growing Diagnosis of Sleep Disorders

Sleep deprivation is a severe problem that could cause a variety of negative health effects. Appropriate cushioning availability to sleep plays a significant role. For example, according to some 2017 analysis by the Better Sleep Council, around 83% of respondents said they'd buy a new mattress if it didn't provide them with adequate sleep. Eight out of 10 users claim poor-quality mattresses aren't good for your health. 

The need for better sleep is expected to provide many growth opportunities in the development of customized bedding products, and fuel specialized mattresses.

Trend # 8: Smart Bedding

Consumers are embracing smart technology in their homes, including with their mattresses. Mattresses that can monitor user habits, such as snoring, are gaining traction, as well as technology that can automatically adjust an individuals pressure point and support as they change positions while they sleep. These advanced mattress sensors are likely to attract more consumer spending on these types of mattresses, and impact the competitive landscape.

Trend #9: Mattress Recycling

As more states begin considering policy moves for bolstering mattress recycling, various changes in how mattresses are bought might have an impact on the recycling process in future years. Mattress recycling's promises are attractive to local governments wanting to reach zero waste goals, and lower hauling costs. Since they're exceedingly hard to compact and are bulky, mattresses are the waste industry's challenge, and in certain municipalities could be charged substantial sums for disposing of them.

Because of this, mattress recycling legislation has gained momentum recently. Since the year 2015, Connecticut, California, and Rhode Island have all come out with their EPR (extended producer responsibility) laws for these products.

Additional states are wanting to follow suit. Legislators in Massachusetts are considering a similar program, which, according to the Department of Environmental Protection, produces 600,000 mattresses each year. An approximate 75% of this volume lands in landfills or incinerators. The agency is also pushing for its own mattress disposal ban.

Modern mattress recycling has greatly been constructed for older mattresses. It involves a highly mechanical process, and the separation of various materials. When it comes to box spring mattresses, up to 75% of the weight (40 lbs of each mattress) can be recovered by recyclers, according to estimates.

There are varied secondary markets. For example:

  • Steel springs go to the scrap metal industry, and become fodder or building materials for new appliances
  • Fabric lining fibers become industrial oil filters
  • Wood from frames is turned into mulch
  • Foam padding inside is turned into carpet insulation

Despite the changing trends in mattress consumption and production, local and state governments are optimistic about mattress recycling.

Latex Mattresses

We’re seeing a rise in sustainable mattress purchases, as consumers become more concerned about the environment, and choose to purchase products, like natural latex mattresses, which are naturally biodegradable.

Memory Foam Mattresses

Memory foam mattresses that are made out of latex foam, and are preferred over the type that are made out of synthetic foam mattresses.

Hybrid Mattresses

Hybrid mattresses are a relatively new breed of mattresses, when compared to innerspring mattresses, and even latex and memory foam mattresses, but are becoming a force in the mattress market trends. They are labeled “hybrid” because they have coils as their core, but have either memory or latex foam at the top.


What are the leading market segments?

Historically and currently, innerspring mattress is the leading market segment, but memory and latex foam mattresses as well as hybrid mattresses will continue to gain market share.

What are the key components driving mattress purchasing growth?

The major factors in the competitive landscape and key market are the growth in tourism, sleep-related issues, residential developments, customization, and concerns over the environment. Shopping online and bed-in-the-box mattresses shipped directly to the consumers doorstep are also fueling mattress sales growth.

Consider Sleeping on an Eco Terra Hybrid Latex Mattress

Eco Terra hybrid latex mattresses are made with 100%, uncompromising, pure natural Talalay latex, and organic cotton and wool. They have responsive support coils encased in fabric, and during the entire production process, no toxins or polyurethane are used. Because the Eco Terra hybrid latex mattress is made with moisture-wicking breathable materials, you sleep cool, and won’t sweat like you would on other types of mattresses.

With an Eco Terra Hybrid Latex Mattress, you’re sleeping on pure comfort, lovingly constructed with organic and all-natural certified materials. Visit Eco Terra’s website to gain more information on our hybrid latex mattress, and see all the benefits for yourself.

Patrick Gunther

Patrick is an accomplished writer. He has been in the retail mattress space for the past 13 years, and more specifically in the natural mattress niche. He blogs on the subjects of natural mattresses, sleep, health, fitness, and green living.